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Renter Obsessed

Feb 25, 2022

Stop thinking of the renter journey as a funnel, and start thinking of it as a flywheel. With a funnel model, everything falls out at the bottom, so you need to continuously search out new leads. But with a flywheel, you engage your current customers to both retain them and attract new residents.

In this episode, we...


Feb 23, 2022

Integrations have always been in Knock’s DNA and this year we’re making it official with the launch of KnockNetwork, a technology partner program built to create a better experience for our customers. In this episode, we talk to Knock’s head of Partnerships Dorota Firek and Rentgrata Co-Founder Sam McArtor. We...


Feb 18, 2022

Valentine’s Day may be over, but to really create an excellent resident experience we need to spread the love year-round. Renter Obsessed regular and Knockstar trainer Courtney Lynn kicks off this lighting-speed brainstorming session, where some of the most creative minds in multifamily get together to do what we do...


Feb 15, 2022

In this bonus episode we talk to Windell Mollenido the Director of Marketing and Henry Wong the Director of Training from The REMM Group about their experience implementing Knock across their portfolio. Streamlining marketing spend, motivating their teams through gamification, plus Henry's new love for looking...


Feb 11, 2022

In this follow up to our first episode about influencer marketing in multifamily, special guest and real-life influencer Nnenna B. stopped by Renter Obsessed to answer all our questions about working with influencers (and tell us the one thing missing from our social media channels).